For Independent Veterinary Practices

Your recommendation shouldn't end at the exam-room door.

Today, your clients can shop over-the-counter products I've personally evaluated. Membership unlocks the professional channel — professional lines, prescriptions, and a structured vet margin — through software built to fit your workflow.

Zero inventory · Flat $99/month · No setup fees · Every product screened by a 150-point clinical review

52%
of pet owners name their vet as their #1 health-info source
Seurat Group, 2024
25%
yet only ~1 in 4 buy through the clinic
Seurat Group, 2024
41%
of pet-product sales now run through e-commerce
Packaged Facts, 2025
$1.32B
U.S. pet supplement market in 2025, growing 7.2%/yr
Future Market Insights, 2025
Available today

A retail shelf you can already trust.

pawandpestle.com carries over-the-counter supplements and everyday care products I've personally evaluated — every one clears my 150-point clinical screen before it's listed. If it doesn't pass, it isn't there.

Independent testing found more than 80% of joint supplements deviated from their label claim — some with as little as 0% of the active ingredient. Point your clients to a shelf where that can't happen. Partner practices get their own link and code, so your clients' orders are recognized as yours from day one.

Unlocked with membership

The professional channel, built for your workflow.

We built veterinary-professional software that drops into the workflow you already have. It's what unlocks:

Professional lines

Select professional veterinary lines aren't sold self-serve online — they require veterinary oversight. Your recommendation is what opens them to your clients.

Prescriptions, your way

Send prescriptions direct to your clients' homes — or route a script to any pharmacy you choose: human, compounding, or online pet pharmacy. Your call, every time.

The structured vet margin

Every order tied to your practice carries a structured vet margin — revenue that currently walks out the door comes back to you, with zero inventory.

Truly plug and play — after sixteen years in practice I know the multiple-login crisis firsthand, and I refuse to add to it.

You remain the prescriber, and everything operates inside a valid VCPR.

Straight answers

The questions vet teams actually ask.

Q “My staff is already burnt out. We can't add another workflow or pitch products in the exam room.”

Agreed — the exam room isn't the place to pitch. With Paw & Pestle, you or your team simply select the recommendation and send the link. The client reviews the education and buys from their couch, on their time.

Q “Won't clients just look at our recommendation and buy it cheaper online anyway?”

Pet parents actively want to buy from the vet they trust — they're just nervous about wasting money on trial-and-error internet supplements. A pre-loaded cart of 150-point screened products gives them big-box convenience plus the clinical oversight an online marketplace can never offer.

Q “What does it cost to get started?”

A flat $99 per month for the practice — no setup fee, no inventory to stock, no shelf clutter. The structured vet margin on your practice's orders comes back to you every month. Founding practices lock in that flat rate. You onboard your team in under an hour and start sending recommendations the same week.

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From the founder

Dr. Elena Shockman, VMD

Founder, Paw & Pestle

VMD, University of Pennsylvania School of Veterinary Medicine. Sixteen years of emergency and critical care veterinary medicine. On a mission to keep vets at the center of pet healthcare.

Stop dodging the supplement conversation.

Start making recommendations you feel great about — and get paid doing it. Founding practices lock in $99/month with no setup fee. Tell me about your practice and I'll reach out personally.

Tell me about your practice

Takes about a minute. I read every one of these myself. Ready to enroll instead? Go straight to pawandpestle.com/vets/join.

We never share your information. No obligation — this just starts a conversation.

Paw & Pestle
Trusted by Vets, Loved by Pets
pawandpestle.com
Every product screened by Dr. Elena Shockman, VMD